The cost of custom printed boxes from the smallest companies to the biggest retail giants, all have one thing in common: the boxes that they ship with your merchandise. They are an opportunity for future and current clients to interact with your company in an meaningful way. In the past, when people ordered products from a company, they received a standard box from that company. Today, people can go online and order from any company, no matter what it looks like or where it is from, and they can expect to receive a box with that company’s logo on it.
Printed Boxes provide a tangible way to create interaction with future and current clients for any company. It all started with the development of product packaging as a promotional tool. Before product packaging, companies would simply package their offerings in ordinary, cardboard boxes. That was fine, but the cardboard itself was limiting in both its presentation and its usefulness because it was so heavy. A solution came in the form of custom printed boxes that provided an opportunity to customize any item, be it a box or a crate, with a company’s logo, product description and message.
Boxes have changed dramatically since they were first developed as promotional tool. Today, you will find them made of a variety of materials, including cardboard, wood, plastic and more. Cardboard has fallen out of favor somewhat, but still remains in use for special projects. Plastic is the most widely used material in manufacturing printed packaging boxes, because it is lightweight, durable and has very good compression properties. Wood and cardboard remain popular as well, but their effectiveness declines when the printed box is heavier than the item being packed inside. Because of this problem, newer, lighter printing methods have been developed.
One such method is to print on the cardboard or wood components of printed packaging boxes using heat transfer printing. This kind of printing allows the container to be customized without having to use real cloth. Instead, a special paper, ink or fabric is used that is fused together with specially designed printers. The finished product is then wrapped in cardboard before being shipped. While this sounds complicated, the finished product is highly effective at creating the kind of custom look that will make your marketing materials stand out from the rest.
Another option for custom packaging is to use full color printing. Most companies opt for this kind of printing when they want to give out printed boxes with a striking, attention-grabbing design. Some businesses go so far as to have full color advertisements printed right onto the cardboard, allowing them to create an eye-catching ad that goes along with the product they are marketing. This option is best suited for large, attention-grabbing advertisements that can also be easily read from a distance. For smaller, more detailed ads, card stock is probably a better choice.
Whether you choose to print boxes on card stock, real cloth, or full color offset printing, you can enhance your brand and increase your presence in the marketplace. When your marketing efforts are crafted to work with the products you sell, you will find that they will provide long-term results. Printed boxes will help you increase your product knowledge and increase your brand awareness in a manner that no other advertising technique can.